LaShaundra McCarty is chief communication officer, LMc Communications. Learn more and connect with her via www.lashaundramccarty.com or https://linktr.ee/lashaundra. To view her presentation on income streams, visit: www.lashaundramccarty.com/resources.
I grew up on Suze Orman’s books. My mom had the collection, and on more than one occasion, I recall watching Suze explain IRAs and debt reduction on PBS. She was my finance guru during my adolescence, which was well before I had any money to manage. The echoes of her teachings stayed with me […]
Marketing can be a mystery for the small business owner. Attempts to attract new customers can feel ineffective, but their success or failure should not be assumed, particularly when you can track the marketing return on investment (ROI). The marketing ROI is a metric used to understand the profitability of marketing initiatives. Although this is […]
Over the past two years, the world has changed greatly. With students learning from home and people working remotely during the pandemic, many of our spaces have been serving multiple purposes. Our lifestyles have changed, and one of the challenges that comes with these changes is not having enough space. In this new normal, it […]
The best marketing is word of mouth. Many of us have heard this phrase over the years, and that sentiment still holds true, even as marketing continues to evolve with the expansion of digital marketing tools and strategies develop. Customers expect brands and companies to say how great they are, so advertising from that vantage […]
It is now January, which is the time when most of us think about starting anew. Many people will set goals to get in shape, lead more balanced lives, dedicate time to self-care, grow their business and a myriad of other aims to improve their quality of life. In that list of worthy goals, I […]
