Marketing can be a mystery for the small business owner. Attempts to attract new customers can feel ineffective, but their success or failure should not be assumed, particularly when you can track the marketing return on investment (ROI). The marketing ROI is a metric used to understand the profitability of marketing initiatives. Although this is […]
By Denise Howell Washington was very busy passing legislation intended to stimulate the economy. Here are the highlights for 2021 individual tax returns: The child tax credit has been increased for 2021 to $3,600 for children under age 6 and $3,000 for each child ages 6 to 17. There is also the $500 credit for […]
By Royal Spragio Starting a small business can be difficult and stressful, but it also can be very fulfilling. While there is no hard-and-fast set of rules for starting a business, here are 10 tips to help you start on the right foot. 1. DEVELOP A BUSINESS PLAN. Establish an achievable timeline for goals, materials […]
When a professor asked if art had saved her life — and how — Denise Hopkins didn’t have an answer. But a decade after the question was posed to her art history class, Hopkins understood its point. “Making art helped me navigate the messiest time in my life,” she says. “It helped me connect with […]
With everything going on in your life, why do you make time for your annual physical? Maybe your insurance covers it. Maybe you want to ensure you are in good physical shape and catch any potential problems early. I believe the same can be said for your financial health. To ensure you are in good […]
Your business is special. Your business is unique. You work countless hours making your business better. How are you protecting your investment in your business? Each industry has unique hazard exposures that you must consider and against which you must be protected. Develop a worst-case scenario and determine which losses you can prevent or mitigate. […]
The car industry continues to face a significant shortage in key auto parts and new vehicles due to the pandemic. The lack of inventory is causing a spike in average car prices for both new and used cars. You can cash in on rising car values and refinance your auto loan. Here are some situations […]
