The best marketing is word of mouth. Many of us have heard this phrase over the years, and that sentiment still holds true, even as marketing continues to evolve with the expansion of digital marketing tools and strategies develop. Customers expect brands and companies to say how great they are, so advertising from that vantage […]
Success
-
-
With a history of working for government agencies, nonprofits and private businesses, I had put the idea of owning my own business on the back burner. Throughout my career, I have always worked for someone else. Although my husband and I have been co-owners of a local plumbing company, and I handle the administrative tasks […]
-
Despite being the owner’s daughter, Tiffany Boyte West got no special treatment at her father’s car dealership. “My dad was always the type of person to throw you into the deep end, and as long as he could still see your head bobbing, you were on your own to learn things for yourself,” recalls Boyte, […]
-
Schelle Purcell is a woman in action. The Gulfport native, now based in Atlanta, has found her footing in the entertainment industry while also being a single mom. In January, she appeared in the six-episode series “Women of the Movement” on ABC. Here, she shares how she got to where she is and what she […]
-
Dr. Carla Evers acknowledges that she didn’t get where she is on her own. Raised in a mobile home, Evers was the only one of three sisters, all born prematurely, to survive the first month of life. “We did not have much; yet, I had everything,” says Evers, the superintendent of Pass Christian Schools. “My […]
-
Photography by Brandi Stage Portraiture Peggy Sprabery wants to be remembered for raising her hand and saying “yes.” Now 71, the wife, mother, former teacher and passionate arts advocate has built a legacy of involvement that speaks for itself. The extensive list of organizations to which she has said “yes” includes the Gulf Coast Symphony […]
-
Posted in:
Make content marketing a priority
It is now January, which is the time when most of us think about starting anew. Many people will set goals to get in shape, lead more balanced lives, dedicate time to self-care, grow their business and a myriad of other aims to improve their quality of life. In that list of worthy goals, I […]