With a history of working for government agencies, nonprofits and private businesses, I had put the idea of owning my own business on the back burner. Throughout my career, I have always worked for someone else. Although my husband and I have been co-owners of a local plumbing company, and I handle the administrative tasks of that business, it is not my passion; that is his baby. I knew that I wanted to do something for myself other than work for someone else for the rest of my career. I also wanted to start a business that would provide services rather than sell items in a retail capacity.
In May of 2020, after finally completing my bachelor of science degree in business administration from the University of Southern Mississippi, I had one goal out of the way; it was time to work on the next. The ideas for my business came to me in bits and pieces over the years and involved services that I either have paid or would have paid someone to do for me. The main idea was making visitor arrivals to short-term rentals easier than ever. One night, all my ideas came together, as well as what I should name my company. A few days later, I formed Coastal Concierge LLC. My focus is the customer, and my number-one goal is to make his or her life easier and offer the highest level of service — the level they deserve.
If you are thinking of starting your own business, know that one of the biggest hurdles in becoming an entrepreneur is taking that first step. Be in your own corner. Cheer for yourself when no one else will.
I have been at the helm since day one; it is a passion of mine, and my mind is constantly thinking of new services to offer and new ways to market my business to gain the biggest audience and future clientele. A new business owner must be ready to make sacrifices for her business and work when she normally would not want to. Be prepared for negative feedback, and welcome constructive criticism when it is offered.
The most important advice I can offer is to be passionate about your business. Believe in it, and that will motivate you to be the best business owner possible for yourself and your customers.
Michelle Chiasson is a lifelong Waveland resident and owner and operator of Coastal Concierge LLC, which offers assistance services ranging from errand-running and pet-sitting to party planning and vacation rental setup. To reach her, visit coastal.concierge@yahoo.com.