With so many options in price, texture, and brand, and with every skin tone being unique, many people feel overwhelmed when trying to find the proper base foundation. It can be tricky to get it right, but these tips can help guide you in the right direction.
1: UNDERSTAND YOUR SKIN
First you must determine your skin type. Understand if your skin is more oily, dry, normal, or a combination. This will help you choose the foundation that is right for you. Those with oily skin should veer away from mineral foundations as they tend to add extra hydration. The last thing you want is to purchase a product that is working against you before you even put it on.
2: MATCHING
It is important to remember that our faces will always be naturally lighter than the rest of our bodies. It is a common mistake for women to buy a foundation that is too dark. I always suggest you match to the lightest point on your face (the center of the face) or even along your jaw line. I advise against sampling the foundation on the back of your hand, as it won’t give you an accurate match. Also, daylight tends to be the most authentic form of lighting to help determine your proper shade. If you go to a makeup counter, you will have the opportunity for the product to be matched by an artist. Most counters even offer samples for you to take home.
3: MIXING
I suggest buying two foundations and not being be afraid to mix colors and textures. As in, light vs. dark or sheer coverage vs. full coverage. This way you can customize your own foundation to fit your needs. I truly love MAC Face & Body ($35) as a sheer coverage foundation that mixes well with others and creates a long and humidity-proof wear. The possibilities really are endless when you mix two foundations together.
4: INVEST
Foundation truly is one of the main beauty items you should splurge on.
Yes, buying two foundations at a time can seem to be a bit pricey. But if you’re continually buying the wrong shade and texture, you will end up spending more in the long run. This is a great way to ensure you have options and that your foundations change and work with you.
An extra fun tip: Apply your liquid and/or cream foundations with a fluffy “powder” brush. This will use less product, create an airbrush effect, and help the foundation wear longer.